ASB REAL ESTATE
MARKETING SPECIALIST
Viral Content Performance
Between Instagram Reels and TikTok, my content generated over 1.4 million views through organic distribution in 3 days.
Overview Client: ASB – Real Estate
Instagram handle: @angad.kingsway
Role: In-House Marketing Specialist
Scope: Performance marketing, lead generation, social media management, content strategy, content creation, website SEO, and digital marketing execution
Objective: Generate qualified real estate leads, strengthen the brand's social media presence, improve organic visibility, and create a consistent digital marketing funnel from awareness through lead generation.
Project Summary:
This role involved managing ASB's digital marketing activities across paid acquisition, social media, content, and SEO. I developed and executed content strategies, managed day-to-day social media publishing, supported lead-generation campaigns, and optimized the website for organic search visibility. The focus was on building a consistent online presence while connecting content, paid campaigns, and website traffic to lead-generation objectives.
High-Reach Awareness Content Results:
291K views,
135K accounts reached,
988 shares,
337 saves,
38 followers gained.
Portfolio Summary:
Produced and optimised a viral Instagram Reel that generated over 291,000 views and reached 135,000+ unique accounts. The content achieved a strong 29% skip rate, indicating effective audience retention, while driving nearly 1,000 shares and 300+ saves, significantly expanding organic reach and brand visibility.
Best Performing Viral Reel
207K views
141K accounts reached
4.7K shares
1.3K saves
83 followers gained.
Portfolio Summary:
Created a high-performing Instagram Reel that delivered 207,000+ views and reached 141,000+ accounts organically. The content generated exceptional engagement, including 4,700 shares, 1,300 saves, and 83 new followers, demonstrating strong audience value and content virality. This reel became the highest-converting asset in terms of shares, saves, and follower growth.
Mid-Tier Organic Growth Reel Results:
51K views
128 shares
46 saves
4 followers gained
Portfolio Summary:
Produced an Instagram Reel that achieved 51,000+ views through organic distribution. The content maintained a relatively low skip rate and drove meaningful audience interactions, including 128 shares and 46 saves, supporting continued account visibility and engagement growth.
NexFit4U- Instagram Growth Case Study
Organic Reach Through SEO-Driven Strategy
Overview
This case study demonstrates how organic Instagram growth can be achieved without editing content or using paid promotions.
The project focused entirely on caption SEO, posting strategy, and timing optimization to improve discoverability and profile activity for a fitness-focused Instagram account.
My Role
Social Media Strategist
Objectives
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Increase reach among non-followers
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Improve profile visibility and visit intent
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Test the impact of SEO-focused captions and strategic posting alone
Strategy- Organic growth
The following actions were implemented:
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SEO-optimized captions using intent-based and niche keywords
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Strong caption hooks to improve retention and engagement
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Optimized posting times based on audience activity
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Clear content positioning aligned with strength and mindset themes
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Strategic CTAs to encourage profile visits
No content editing, ads, or trend-based tactics were used.
Results (First 7-Day)
3,570 total views
1,290 accounts reached (+3,386.5% increase)
157 profile visits (+109.3% increase)
Audience Reach
81% non-followers
19% followers
Content Performance Breakdown
Reels: 72.9%
Posts: 23.3%
Stories: 3.8%
Key Takeaways
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SEO-driven captions significantly increased non-follower discovery
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Strategic timing can outperform heavy editing
-
Clear positioning increases profile intent and exploration
-
Organic reach is achievable without paid ads or trends
Skills Demonstrated
Instagram SEO & caption strategy
Organic growth strategy
Content positioning
Performance analysis
Outcome
This project validates a strategy-first approach to Instagram growth.
By focusing on SEO, timing, and messaging — rather than visuals or trends — the account achieved strong reach, discovery, and profile engagement within a short time frame.
Spynmark- IELTS and English Institute
End to end Social Media Management
Overview
This case study demonstrates how organic Instagram growth can be achieved without editing content or using paid promotions.
The project focused entirely on caption SEO, posting strategy, and timing optimization to improve discoverability and profile activity for a fitness-focused Instagram account.
My Role
Social Media Strategist
Objectives
-
Increase reach among non-followers
-
Improve profile visibility and visit intent
-
Test the impact of SEO-focused captions and strategic posting alone
Strategy- Organic growth
The following actions were implemented:
-
SEO-optimized captions using intent-based and niche keywords
-
Strong caption hooks to improve retention and engagement
-
Optimized posting times based on audience activity
-
Clear content positioning aligned with strength and mindset themes
-
Strategic CTAs to encourage profile visits
No content editing, ads, or trend-based tactics were used.
Results (First 7-Day)
3,570 total views
1,290 accounts reached (+3,386.5% increase)
157 profile visits (+109.3% increase)
Audience Reach
81% non-followers
19% followers
Content Performance Breakdown
Reels: 72.9%
Posts: 23.3%
Stories: 3.8%
Key Takeaways
-
SEO-driven captions significantly increased non-follower discovery
-
Strategic timing can outperform heavy editing
-
Clear positioning increases profile intent and exploration
-
Organic reach is achievable without paid ads or trends
Skills Demonstrated
Instagram SEO & caption strategy
Organic growth strategy
Content positioning
Performance analysis
Outcome
This project validates a strategy-first approach to Instagram growth.
By focusing on SEO, timing, and messaging — rather than visuals or trends — the account achieved strong reach, discovery, and profile engagement within a short time frame.
Investor & Insurance Expert- End to End Content Production
About The Client
Gagan Deep Dhesi – Investor & Insurance Expert, Brampton
For Gagan Deep Dhesi, a trusted name in investments and insurance in Brampton, I created a series of high-impact Instagram reels aimed at boosting her digital presence and connecting with her target audience.
Content Strategy: Designed a content plan tailored to her brand voice, business goals, and audience demographics. Focused on positioning her as an approachable authority in finance and insurance.
Scripting: Crafted engaging and easy-to-follow scripts that simplified complex financial concepts while keeping them relatable and impactful.
Editing & Production: Edited each reel for maximum viewer retention using smooth transitions, branded captions, and trending audio.
Platform Growth: Optimized posting schedules, captions, and hashtags to increase reach and engagement. Successfully pushed her reels on Instagram to expand visibility among local and niche audiences.
My Role
Tools
Camera: Canon T3i
Video Editing Softwares: Adobe Premiere Pro, Adobe After Effects
Audio Editing Software: Adobe Audition
DJ Bliss- End to End Content Production
About The Client
DJ Bliss – Professional DJ & Event Host
For DJ Bliss, a dynamic entertainer known for bringing energy to every event, I worked on creating engaging social media content to showcase his performances and connect with his audience.
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Content Recording: Captured high-quality footage of live performances, behind-the-scenes moments, and crowd interactions to reflect his vibrant brand.
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Editing & Production: Edited videos for maximum energy and shareability, using fast-paced cuts, synced beats, and visually engaging effects.
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Content Delivery: Ensured each piece was optimized for social media platforms, focusing on formats that drive engagement and capture audience attention.
My Role
Tools
Camera: Canon T3i
Video Editing Softwares: Adobe Premiere Pro, Adobe After Effects
Audio Editing Software: Adobe Audition
